Social interaction will not be a feature bolted onto existing game concepts, but will be integral to each game we produce and to Broodworks itself. Ours will be the games you find yourself playing after everyone's gone to sleep. They'll also be the games that make you want to challenge your friends to one more match, want to check the leaderboards first thing in the morning, want to own high score bragging rights.
If you find yourself scheduling games into your day, or scheduling your day around games, you're a member of the Brood.